iZettle Advance - Customer Journey

My role: Senior UX designer

Year: 2019

Our objective was to create a customer journey map for the iZettle Advance product, focusing on closing knowledge gaps, identifying opportunities, and uncovering potential problem areas for further exploration. This initiative served as a foundational step in shaping the product's future vision and refining the target audience.

For this initiative, all the 3 designers in the Capital team + the PM went to London to interview 20 users (Advance eligibles and users that have taken an Advance). We combined this research with previous knowledge from previous rounds of research we’ve done over the years.