Relevant roles
Zettle / PayPal 2017-2024
Stockholm - Sweden
2023 Design manager - PayPal Invoicing
Main challenges:
Increase conversion for one of the largest revenue-generating PayPal products (Invoicing)
Pitch to, and manage expectations of, PayPal executives and senior leaders
Onboard myself & team to PayPal design system, and get up to speed on understanding and leading a fast-paced team based in 5 different time zones
Check-in on team’s mental health
Recruit and coach designers
2022 Full-time mom (12-month parental leave)
2021 Design manager - Hardware
Main challenges:
Launch a new card reader - Zettle Terminal
Manage a team of 4 highly senior designers and 2 consultants
Coach designers on pitching their work to leadership
Understand a new domain and product lifecycle across physical and digital
Maintain a culture of innovation in the area
Check-in on designers’ mental health
Collaborate with tech and product leaders
2020 Design manager - Capital (small business loans)
Main challenges:
Support a team moving to remote working during the COVID-19 pandemic
Revisiting and adapting loan product to support small business during COVID-19
Manage 2 designers that used to be my peers
Work with PayPal teams in different time-zones
Sunset Zettle’s working capital credit product, making sure the team is relocated to other areas in the company where they would thrive
Collaborate with tech and product leaders
2017-2019 UX Designer - Capital (small business loans)
Main challenges:
Work as a solo designer collaborating with UX research, content and visual design
Responsible designer for the only profitable area at iZettle
Build a robust design culture in the area
Onboard 2 new designers and design manager
Collaborate with risk, credit, tech, product, analytics, marketing, customer support and sales, making sure the E2E journey was smooth for our end users
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Kognity (Edtech) 2017
Stockholm - Sweden
Design Lead
Main challenges:
Understand a new type of business (Edtech)
Build a design culture from scratch in the company
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Onyo (takeaway app in food courts) 2016
São Paulo / Rio de Janeiro - Brazil
Product designer
Main challenges:
Build a design culture in a seed-funding phase start-up
Understand product-market fit on site (driving lots of UX research!)
Work fully remotely
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Itaú (the biggest bank in Latin America) 2014-2016
São Paulo - Brazil
UX designer
Main challenges:
Set and maintain a design culture in the first agile squad at the bank
Pitch ideas to the executives committee
Improve the bank’s search tool
Improve the bank’s mobile app & their payments experience
Study
2020 KaosPilot - Creative leadership program (module 1)
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2018 CIID - People centred research (summer course)
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2009 - 2012 BA Graphic Design at Central Saint Martins College of Arts and Design, London (UAL)
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2008 - 2009 Foundation in Arts & Design at Central Saint Martins College of Arts and Design, London (UAL)
Extras
2022 Brazilian Design Awards Judge in digital design
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2020-2021 Hyper Island Assessor Design Lead program
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2018 - 2019 Innovation platform team member at iZettle Our goal was to foster innovation at the company. We organised events such as hackweeks and hack days
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2018 Organised and hosted an IXDA at iZettle Theme: The design of Physical and Digital Experiences with iZettle - 100+ attendees
Tools
Figma, Miro, Sketch, Illustrator, Photoshop, Microsoft Office & iWork